SSL certificate. Why do you need to take care of your online shop security? 

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The process of starting and maintaining an online business has never been easier, but that doesn’t mean there aren’t some important factors you still need to consider if you want your business to succeed. One of the most overlooked components of running an e-commerce website is security, especially if you’re using a website to sell products or services. Without proper security, your customers will be less likely to trust you or buy from you because they might not be able to trust that their information isn’t being stolen by nefarious forces trying to make money off of it through identity theft or worse. Let’s find out why your e-commerce SEO strategy needs security? 

Comparing HTTP and HTTPS

HTTP is the standard protocol used to communicate between web browsers and servers. HTTPS is the secure version of the first one, which uses SSL (Secure Sockets Layer) to encrypt data before it is sent. Data transmitted via HTTPS cannot be read by others because they can’t decipher the code. When a site does not use additional security, visitors will see a padlock icon in their browser’s address bar indicating that their connection with the site is not encrypted. This lack of encryption makes a visitor vulnerable to eavesdropping and tampering from hackers, who could intercept sensitive information such as passwords or credit card numbers during online transactions.

What is an SSL certificate?

An SSL certificate is a digital certificate that authenticates the identity of a website and encrypts information sent to the server using Secure Sockets Layer technology. For ecommerce websites, an SSL certificate is essential for protecting customer data during online transactions. In addition to providing security, an SSL certificate can also improve your website’s search engine optimization. Google gives preference to websites that are secured with an SSL certificate, and this can lead to higher search engine rankings and more traffic.

Types of web security certificates

There are different types of certificates, each providing a different level of security. 

  • The most common type is the Domain Validated SSL Certificate, which is issued after the CA verifies that you own the domain. 
  • The next level up is the Organization Validated SSL Certificate, which provides additional security by verifying that your organization is legitimate. 
  • The highest level of security is the Extended Validation SSL Certificate, which requires a more thorough vetting process by the CA.

Why should you invest in an SSL?

Search engines are increasingly prioritizing HTTPS sites, and even labeling them as secure in search results. This means that if you want your ecommerce site to rank well, you need to have an SSL certificate. Not only will it help with SEO, but it will also give customers the peace of mind knowing that their personal information is safe when they make a purchase from your store.

Why do online shops need a security certificate?

Personal information, credit card numbers, addresses. It’s important to ensure that these are protected when they are sent and received through the internet and this is where the importance of SSL certificates comes in. They make sure that data being sent or received is encrypted so it can’t be seen by third parties and there are no worries about viruses and malware infecting a site either. If you’re not using one, then we recommend that you do as soon as possible to give your customers peace of mind when shopping on your site.

Which one should I choose for my shop?

For businesses that are just starting out, a basic SSL certificate may be sufficient. However, for businesses that are handling sensitive customer information, it is important to choose an SSL certificate that offers the highest level of security possible. That way you will ensure your customers’ data and their shopping experience will remain safe and secure.

Implementation of the certificate with an SEO agency

The first step is to ensure that your website is properly optimized for search engines. This means ensuring that all of your pages are correctly indexed and that your site structure is easy for search engine crawlers to follow. Once your site is optimized, you can then begin the process of implementing an SSL certificate. Purchasing and installing the certificate will help you with professional SEO services Dublin.

After implementing the certificate, you need to add a new website address to the Google Search Console panel. In the lower year, go to the “Add a service” section and add web addresses or no web addresses. It is worth using a permanent 301 redirect so that users will immediately find the right version of the page. This way you will avoid duplicate content.

Wrapping up

An SSL certificate is important for e-commerce because it builds trust with customers. Consumers may be more likely to purchase from a site that offers this type of security, and the information transmitted will be encrypted. Achieving higher rankings in search engine results pages is also easier when you have an SSL certificate installed, which should be part of any business’s digital marketing strategy.

(fot. pexels.com)

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