The 5 biggest eCommerce audit SEO mistakes (and how to fix them)

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There are plenty of mistakes you can make when performing an eCommerce audit, but when it comes to your website’s search engine optimization, there are five that stand out as the most critical. These five mistakes can set you back years in terms of marketing and business growth, so if you’re serious about optimizing your eCommerce site, be sure to avoid them at all costs! Here’s what they are and how to fix them!

Mistake #1: Disorganized Site Structure

Your site’s structure is one of the most important things regarding your eCommerce SEO. If your site is a mess, it will be hard for Google (or anyone) to figure out what your pages are about and how they’re related. This can lead to lower rankings and less traffic. To fix this, look at your site’s structure and ensure it’s organized and easy to understand. 

Mistake #2: Failure to Audit Competitors

One of the most common eCommerce audit SEO mistakes is failing to audit your competitors properly. This can lead to a number of problems, including not knowing what keywords they are targeting, not understanding their link-building strategy, and more. 

To avoid this mistake, take the time to analyze your competitors carefully. Look at their website, social media presence, and backlink profile. Try to understand what they are doing right and where they fall short.

Mistake #3: Unfocused Keywords

A well-optimized eCommerce site should have laser-focused product pages on a single keyword or phrase. That’s because when potential customers search for a product, they usually look for a specific thing. If your product page is trying to rank for too many keywords, it will be difficult to rank well for any of them. The solution is to focus each page on one primary keyword and use secondary keywords sparingly.

Mistake #4: Lack of On-Page Optimization

One of eCommerce site owners’ most common SEO mistakes is failing to optimize their pages for target keywords. This means not including key phrases in titles, meta descriptions, product descriptions, and other on-page elements. As a result, their pages are less likely to rank in search engine results pages (SERPs), and they’ll miss out on valuable organic traffic. To avoid this mistake, do keyword research before you start writing your content.

Mistake #5: Keyword Stuffing

One of the most common and egregious local SEO mistakes is keyword stuffing. This is when a business stuffs its content with so many keywords that it becomes difficult to read. Not only does this irritate potential customers, but it can also get you penalized by Google. The best way to avoid keyword stuffing is to use keywords sparingly and only when they make sense. If you’re not sure you’re guilty of keyword stuffing, ask yourself if your content sounds natural or forced.


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